Pick a crate of lager, shandy or cider and we will knock 50% off a box of crisps. Take the crate
The record

2008 to Chapter 41.

Eighteen years, twenty-two moments, and one enforcement notice that shaped everything that followed it.

The whole thing

Everything, in order.

2008

The land is bought

Roughly a thousand acres of the former Sarsden estate, including Curdle Hill Farm. It is contract-farmed by a local villager for the next eleven years.

2019

The contractor retires

And rather than find another one, the owner decides to farm it himself. This turns out to be the beginning of everything else.

2020

The farm shop opens

Roughly forty tonnes of accidental potatoes need a buyer. A shed gets a till.

11 June 2021

Chapter 1: Tractoring

Series One arrives on Amazon Prime Video. Eight chapters, released together.

Mid 2021

Hawkstone Lager launches

Brewed with barley grown on the farm. The first batch fails a blind taste test and is rebrewed.

12 August 2022

The enforcement notice

West Oxfordshire District Council serves it over planning breaches.

10 February 2023

Series Two

Chapters 9 to 16, including Council-ing and Counselling. It becomes the most-watched Prime Video original in the UK.

14 June 2023

The appeal decision

The inspector upholds the notice in part — the restaurant is refused and the barn ordered restored, but the café, shop and car park are permitted, with the extra car park temporary and goods limited to a sixteen-mile radius.

2023

The cider recall

A batch over-ferments. It is recalled with a statement beginning "we completely cocked up". Sales rise afterwards.

3 May 2024

Series Three

Chapters 17 to 24. Unfarming is the most economically significant chapter in the run.

23 August 2024

The Farmer's Dog opens

Hundreds queue down the lane. Everything on the menu is British and there is no telephone.

October 2024

Waitrose

Hawkstone gets its first national grocery listing, in more than three hundred stores.

November 2024

Whitehall

Clarkson addresses tens of thousands of farmers protesting against the inheritance tax changes.

23 May 2025

Series Four

Chapters 25 to 32. Kaleb tours, Harriet arrives, the pub is built on camera.

27 June 2025

Twenty-third on the Sunday Times 100

Hawkstone almost triples sales to £21.3 million in the year to March 2025.

January 2026

Series Six is commissioned

Expected around summer 2027.

26 February 2026

Only Farmers Limited is incorporated

Company number 17058134, directed by Lisa Bentinck.

April 2026

Diddly Dunkers

A trademark application is reported for a biscuit and sweet snack range, alongside drinks marks including Knollbury Fort, Arrowhead, Midsummer and Firelight.

May 2026

Only Farmers launches

Over 1,300 farms join within roughly two months.

3 June 2026

Series Five

Chapters 33 to 40, released in three tranches. It contains the coronary heart disease and prostate cancer disclosures.

2026

Hawkstone reaches Europe

Exports to ten European countries.

Now

Chapter 41

Which is this.

The three hinges

The three that mattered most.

2019, when the contractor retired. Without that, none of this exists — the land carries on being farmed competently by somebody else and nobody makes a programme about it.

2020, when forty tonnes of potatoes needed a buyer. The shop is the single most profitable decision anybody has made here and it was, straightforwardly, an accident.

2023, when the planning inspector refused the restaurant and capped the shop at a sixteen-mile sourcing radius. That constraint is the reason this estate went digital, because digital is the only growth vector that does not put another car in a car park the council has already capped.

The hinges

2008

The land is bought.

2019

He starts farming it himself.

2020

The shop opens on forty tonnes of potatoes.

2023

The planning appeal caps everything.

Read it as chapters instead.

Forty of them, numbered continuously.

Wondering

What people actually ask.

The two questions this page gets most, answered without a support ticket.

Public filings, published rankings and press reporting, each labelled on the page as a verified record, a founder claim or a third-party estimate.

The words are ours. The brands are not, and nothing here is licensed.

The estate list

First sight of every drop

The things that sell out do it in minutes. This is the only warning anyone gets.

Next along the route

The chapter archive

Carry on
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