Shopping.
An emporium of edible delights and potatoes. A hundred and thirty-odd things made on this farm or within sixteen miles of it — because that is not a marketing promise, it is a planning condition, and the council checks.
Start with an aisle.
Nine collections, arranged roughly the way the shop itself is, which is to say not very logically but you get used to it.
Jams, chutneys, sauces, oils and one jar of honey with an unfortunate name. Almost all of it clusters…
Crisps sold only by the twenty-four-box, honeycomb named by a child, and a bag of honey bites that…
Shandy, cider and lager from the farm and the brewery. Everything here is age-restricted, and everything here is…
Seen the show, eaten the cast, now wear our merch with pride. Heavy cotton, honest printing, and socks…
Emma Bridgewater mugs made in Stoke-on-Trent, hardwood boards, and a tea towel that will outlive the kitchen it…
A thousand-piece jigsaw of a farm that loses money, and a tractor you build yourself without any of…
The five named beasts of Diddly Squat in plush form. Four of the five are permanently cleaned out,…
Something for everyone you love, and a few things for those people you loathe.
The same things, boxed together, at ten to fifteen per cent less than buying them separately. There is…
The things people actually buy.
Not what we would like to be the best sellers. What genuinely leaves the building fastest.
Hawkstone Premium Lager
The one that started it. Brewed with barley grown on this farm, lagered properly rather than hurried, and good enough…
Hawkstone Cider
Freshly pressed British apples, never concentrate. Gold at the World Cider Awards in 2025. Also the subject of the 2023…
Hawkstone Mixed Case
Twenty-four bottles, the whole range, and the only sensible way to work out which one you actually like before committing…
Burger Sauce 250g
A thick, rebellious sauce for burgers from beef that definitely did not die of boredom. Ninety-five people have reviewed it,…
Bee Juice Honey 350g
Normal farms sell honey. We sell Bee Juice. Same substance, better name, and it comes from hives you can watch…
Red Tractor Socks
Red tractor socks, for people with strong and opposing feelings about which colour a tractor should be.
Emma Bridgewater × Diddly Squat "Cow Juice" ½-Pint Mug
Sixty reviews. Sixty. For a mug. It is the single most reviewed thing in the shop and we still do…
The Larder Loader Bundle
The whole store cupboard in one box, at rather less than the sum of its parts. The single most sensible…
The sixteen-mile rule is the whole shop.
In August 2022 West Oxfordshire District Council served an enforcement notice. The appeal was heard the following March and the inspector upheld it in part: the café, the shop and the car park could stay, the restaurant could not, and the goods sold here would be limited to those produced, grown or reared on Diddly Squat or within a sixteen-mile radius of it.
We asked for thirty miles. We got sixteen. And the strange thing — the genuinely strange thing — is that it made the shop better. A sixteen-mile limit forces you to know every producer personally, because there are only so many of them. It rules out the easy, boring, nationally-distributed filler that every other farm shop in England quietly stocks.
So the constraint is on the sign, not buried in the terms. Everything in here comes from this ground or from somebody we could drive to before lunch.
- 16
- mile radius
- 2022
- enforcement notice
- 2023
- appeal decision
Pick a crate, we knock 50% off a box of crisps.
Lager, shandy or cider — any crate from Diddly Drinks — and a twenty-four box of crisps comes in at half price.
Know when things come back.
Four of the five soft toys are cleaned out. The cheese and onion crisps go within days of arriving. One email a fortnight tells you what is back, what is new and what we got wrong.
- First sight of every restock and drop
- The 50% crisps offer before it goes public
- Nothing else, ever, and one-click out
