Where everything comes from.
A sixteen-mile radius, a handful of producers we know by name, and one farm that grows a surprising amount of what ends up on the shelf.
From this ground to that shelf.
The shortest supply chain in the shop is about four hundred metres: barley from the field behind the car park, into the brewery lorry, back as beer. The longest is sixteen miles, and that is a hard ceiling.
Here is what the journey actually looks like for the things we grow ourselves.
- The field
Barley, wheat, oilseed rape, potatoes, durum wheat. Drilled in the autumn or the spring depending on the weather and the blackgrass.
- The harvest
Whatever survives the weather. In 2025 the drought took thirty per cent of the wheat and forty per cent of the barley.
- The processor
The brewery at Bourton-on-the-Water, the mill, the pasta maker, the cold-press for the rapeseed oil.
- The jar or the bottle
Filled, labelled and boxed by producers within the sixteen-mile ring.
- This shelf
Where it costs roughly twenty to forty times what the raw commodity would have fetched.
The producers we can name.
Not a complete list — a machine-readable supplier register is one of the genuine gaps on this estate, and building it properly is a job for a survey rather than a guess.
Emma Bridgewater
The mugs. Made in England, decorated by hand, and the most reviewed thing in the shop.
The Cotswold Brewing Company
Founded 2005 by Rick and Emma Keene. Now brews the entire Hawkstone range.
Woodbrothers Distillery
Distils the vodka.
Dolcetti
The ice cream in the pub.
The Ernest Cook Trust
An educational charity partner, and the reason school groups get taken seriously here.
A local dairy
Supplies the milk we insist on calling Cow Juice. Unnamed here at their request.
The gap we are honest about.
There is no published, machine-readable list of every supplier to this shop. That is a genuine gap. It matters for two reasons: it is the story customers most want, and it is the evidence a planning officer would ask for if they wanted to test the sixteen-mile condition.
Building it properly means a supplier survey — every product line mapped to a named producer, a location and a distance from OX7 3PE. Not an afternoon’s work, and not something to fake with plausible-sounding names. So the list above is the list we can stand behind, and the rest is being worked on.
The sixteen-mile condition, verbatim
The goods sold in the farm shop are limited to those produced, grown or reared on Diddly Squat, or within a sixteen-mile radius of it. That is a West Oxfordshire District Council planning condition, not a marketing line, and we treat it as binding.
Get the provenance notes.
When the supplier register is finished, subscribers get it first — every line, every producer, every distance from the shop door.
- The full supplier register when it exists
- Seasonal notes on what is actually growing
- No more than one email a fortnight
What people actually ask.
The two questions this page gets most, answered without a support ticket.
Where the planning condition applies it is, and we name the maker on the page. Where a line is made further afield — some of the clothing, some of the homeware — we say so rather than fudging it.
Two to five working days by tracked courier, and free over forty pounds. Perishables leave on a Monday or a Tuesday so nothing sits in a depot over a weekend.
