The Order of Hawkstone.
Runes. Earned for every purchase, and for checking in at any Hawkstone location. Spent on discounts and perks. Enrolment is automatic the moment you sign up.
How the Runes work.
Sign up and you are in
There is no separate joining step and no card to lose. An email address enrols you.
Earn Runes on every purchase
Across the whole range — beer, cider, spirits, packs and glassware.
Earn them by turning up too
Check in at a Hawkstone location — the brewery, the farm shop, a stocking pub — and the Runes land the same way.
Spend them on the next order
Discounts and perks, applied at checkout, with no minimum and no expiry games.
Hawkstonians climb faster
Subscribers move through higher reward tiers, so the more you order the better the saving gets.
Why this is the loyalty scheme the whole estate should be built on.
Most brand loyalty schemes are a points balance with a name bolted on afterwards. The Order of Hawkstone went the other way round: it has a name with genuine weight, a currency with a name of its own, and a mechanic — earning by turning up, not only by spending — that most retailers never manage.
It is already in production and it already works. The sensible thing for the rest of the estate is to extend it rather than replace it: one wallet that earns in the shop, the brewery and the pub, and burns anywhere across the three. That wallet is called Hoarding, and it is built on this.
The Order, the Hawkstonian and Hoarding.
| The Order of Hawkstone | The Hawkstonian | Hoarding | |
|---|---|---|---|
| What it costs | Nothing | The price of your case | Nothing |
| Earn on purchases | |||
| Earn by checking in | |||
| 15% off a monthly case | |||
| 20% off at the brewery | |||
| Works in the farm shop | |||
| Works at the pub | |||
| Newsletter from Jeremy |
Join the Order.
An email address is all it takes. Runes start accruing on your next order and every time you turn up somewhere.
What people actually ask.
The two questions this page gets most, answered without a support ticket.
The lager and the pils are brewed with barley grown here. The cider is pressed from British apples, never concentrate. The spirits use British grain but not exclusively our own, and we say which is which on each page.
Yes. At checkout, and again at the door. The driver has no discretion about it and neither do we.
Elsewhere on the estate.
/farming/crops/barley/
/brewing/the-order/
/brewing/stockists/
