Only Farmers.
A marketplace for farm days out, farm stays and farmer-to-farmer trade, founded by Lisa Bentinck and her son Wolfe Bentinck. It launched in May 2026 and had over 1,300 farms on it within roughly two months. It is their company, not this estate’s, and we think it is the most interesting thing anybody in this family has built.
Being precise about who owns what
Only Farmers Limited (company number 17058134) was incorporated on 26 February 2026 and is directed by Lisa Bentinck and Wolfe Goswin Bentinck. Jeremy Clarkson is a promoter and endorser, billed on the platform as "an aspiring farmer" — not a founder and not an officer. This section documents their venture with admiration; it does not claim it.
The idea came from five years of conversations at a till.
"Every week I’d meet farmers creating incredible experiences on their farms, from vineyard tours and lambing days to farm stays and workshops, yet hardly anyone knew they existed. The demand is there. The farms are there. The connection wasn’t. That’s why we built Only Farmers." — Lisa Bentinck.
And on the positioning: "This is for smaller farmers who do not have a marketing budget or Amazon to catapult what they have on their farm. It’s a one stop shop."
That is the whole insight, and it came from standing behind a farm shop counter for five years talking to the people who supply it. There is no market research that produces that. There is only paying attention.
- 5 years
- of conversations
- 1,300+
- farms signed
- ~3 months
- incorporation to launch
Sixteen kinds of day out.
From a farm walk to a wedding, and several categories that carry considerably more licensing weight than the rest.
Somebody who knows the ground, walking you round it. The simplest thing on the platform and often the…
Fruit and vegetables, picked by you, at a price that reflects the fact you did the work.
Meeting the animals properly, with somebody who farms them, rather than through a fence at a distance.
Cheese-making, beekeeping, butchery, weaving. A day learning to do something with your hands.
Staying on a working farm — bed and breakfast, self-catering, or a whole cottage.
Vineyards, breweries, dairies and distilleries, tasted where they are made.
For farmers, it is a different product entirely.
List an experience
Turn land, animals, food, skills and events into something bookable. Set your own prices, availability and rules.
Rent out idle equipment
The combine that runs three weeks a year, hired to somebody who needs it for two.
List livestock
Direct, farmer to farmer.
Post a job
A jobs board for an industry that badly needs one.
What it costs, published plainly.
| Who | Pays | Note |
|---|---|---|
| The farmer | 7.1% commission | On confirmed bookings only |
| The farmer, first £300 | Nothing at all | Entirely free of commission |
| The customer | 2.5% service fee | At checkout, on top of the listed price |
| The customer, optionally | A tip | Which goes to the farm |
| Blended take | ≈9.6% | Against Hipcamp at 12.5–15% |
Nobody on the team writes code by hand.
Wolfe Bentinck, publicly, while advertising three paid remote internships: "One thing we’ve learnt building this company is that we no longer hire for technical ability. We hire for judgment, curiosity and people who get things done. Nobody on our team writes code by hand. We build by directing AI agents. One of the team joined two weeks ago with no coding background. By the end of his first week he’d shipped work that was live for real users."
A two-sided marketplace with payments, payouts, messaging, mapping, natural-language search, a community layer, a B2B trading marketplace and native iOS and Android apps — in roughly three months from incorporation, at a headcount of one to ten.
Follow what they build next.
This venture went from incorporation to 1,300 farms in about three months. Whatever comes next will probably arrive faster than anybody writing about it can keep up.
- New categories and features as they launch
- The estate’s own listings, when they exist
- Nothing else
