Things that sell out.
Some of what we make exists in the low hundreds. Rather than pretend otherwise and let a bot have it, we announce the number, open the queue and tell you where you are in it.
The next drop: the 2026 first-press cider, 480 bottles.
Pressed from the September apples, bottled without concentrate and never made twice the same way. Four hundred and eighty bottles, one case a person.
How a drop actually runs.
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We say the number first, not last.
Every drop page carries the real bottle or unit count before it opens, not after it sells out. If we have made four hundred and eighty, the page says four hundred and eighty from the day it goes up.
This is not modesty. A number you can see is a number you can plan around, and it stops the drop being a lottery dressed as a shop.
A scarcity bar with no denominator is a decoration.
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The queue opens ten minutes early.
You join before the clock, not at it. Everyone in before the hour is shuffled once, randomly, and that order is the order. Arriving at 18:59:58 buys you nothing over arriving at 18:52.
You are told your position and a realistic estimate, and the page holds it if you reload. What it will not do is move you up for being impatient.
Refreshing has never once helped anybody. We would rather say so than let you learn it the hard way.
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One case a person, enforced at the door.
The cap is checked at checkout against the account and the delivery address, not just the basket. Two accounts at one address is one case.
It is a blunt instrument and it occasionally catches a genuine household. We would rather annoy a family of four than watch the whole run appear on a resale site by Sunday.
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When it is gone the page says Cleaned Out.
It does not say "check back soon", and it does not leave a dead Add button on the page. It changes state, names the date of the next run if there is one, and offers the list.
Sold out is a real thing that happens to real farms. Naming it is more use than hiding it.
Everything we have dropped, and how fast it went.
| Drop | Made | Opened | Gone in | Queue peak |
|---|---|---|---|---|
| First-press cider 2025 | 400 bottles | 13 Sep 2025 | 11 minutes | 2,140 |
| Christmas hamper 2025 | 250 boxes | 7 Nov 2025 | 4 hours | 890 |
| Hawkstone Black launch | 1,200 bottles | 2 Feb 2026 | 3 days | 410 |
| The Farmer's Dog cookbook, signed | 500 copies | 19 Apr 2026 | 38 minutes | 3,310 |
| Bee Juice, spring extraction | 320 jars | 30 May 2026 | 2 hours | 760 |
| First-press cider 2026 | 480 bottles | 12 Sep 2026 | — | — |
What a drop does to the site.
The honest bit about scarcity.
Scarcity here is a consequence, not a tactic. Four hundred and eighty bottles is what four hundred and eighty bottles of apples came to. We are not going to make less on purpose to make you want it more, and if a run is small because we made a mess of it, the page will say that instead.
What people ask about drops.
No. The order is set when the queue closes and shuffled once. A hundred reloads and one reload put you in exactly the same place.
Buy one case, gift it afterwards. Two cases to one address is one case, whichever names are on them.
Ploughing On and Landlording get the queue ten minutes earlier. They do not get a reserved allocation, because that is just a smaller queue.
Sometimes, and the page says which. A pressing is a pressing: when the apples are gone the run is gone until next September.
Elsewhere on the estate.
/lawyering/queueing/
/lawyering/cleaned-out/
/estate/pestering/
