Pick a crate of lager, shandy or cider and we will knock 50% off a box of crisps. Take the crate
Idea 22

For licensees, by the case and the keg.

Trade ordering for pubs, hotels, clubs and anybody else with a licence. Different prices, different minimums, different delivery days, and a considerably shorter product list than the shop has.

Trade accounts are age-restricted and licence-checked

Please enjoy Hawkstone responsibly. Everything with alcohol in it is age-restricted: we will card you at checkout and the driver will card you again at the door. A trade account for alcohol additionally requires a premises licence number, checked against the licensing authority, and a named designated premises supervisor. We have refused accounts over this and will again.

Trade terms

The trade list, and what it costs.

LineTrade unitIndicative trade priceMinimum
Hawkstone Lager 30l keg £95 2 kegs
Hawkstone Premium Lager 30l keg £112 1 keg
Hawkstone Cider 20l bag-in-box £78 1 box
Hawkstone IPA 24 × 330ml £38 2 cases
Hawkstone Black 12 × 500ml £26 2 cases
Diddly Squat preserves 6 × 227g £21 4 cases mixed
Cotswold sausage, frozen 5kg £38 2 boxes
Stoneground flour 16kg £19 1 sack
Getting set up

Opening a trade account.

Send the licence details

Premises licence number, designated premises supervisor, and the trading name. Checked against the licensing authority before anything else happens.

Tell us the delivery day you actually want

Ours are Tuesday and Thursday within forty miles. Beyond that it is a pallet network and the day is theirs, not ours.

Agree terms

Thirty days from invoice for an established licensee, pro forma for the first three orders. That is not a comment on anybody; it is how the trade works.

Order by the case, not the jar

Minimums are on the list above. Mixed cases are allowed on ambient lines and not on chilled.

Get a delivery window the night before

A two-hour window, by text. If we miss it, the delivery is free, which has happened four times.

The short list

Why the trade list is shorter than the shop list.

The shop sells about two hundred and sixty lines. The trade list has thirty-one, and it will not get much longer.

A pub does not want a gift set. It wants the four things it sells every night, in the format its cellar and its kitchen can take, at a price that survives a pour cost calculation. Everything else is a distraction that generates picking errors.

The other reason is supply. Several of the lines in the shop are made by two people in a converted barn, and a single trade order can consume a month of their output. Putting them on a trade list would either break the producer or break the promise, and neither is worth thirty-one pounds.

On-trade

Trade, at a glance.

Licence checked

Every alcohol account, without exception.

Tuesday and Thursday

Within forty miles, on our own vehicle.

Thirty days

After three pro forma orders.

Two-hour window

Texted the night before.

Nagging, trade edition

What a trade account gets told about.

When this happens PushEmailSMS
Your delivery windowThe night before, with the driver’s name.
A line going shortBefore you order it, not after.
A price changeTwenty-eight days ahead, always, including reductions.
A new seasonal lineTrade sees it a fortnight before the shop does.
A recall or withdrawalImmediately, on every channel, whether you want it or not.
Marketing of any other kindThere is not any. This is the whole list.

Capped at four a week, except a recall, which ignores every setting you have. A recall cannot be switched off. That is the one place where the setting is ours rather than yours, and it is in the terms.

Kitchens, rather than cellars.

Whole carcasses, gluts and the standing Tuesday call.

Next along the route

Chefs and restaurants

Carry on
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Snooping, briefly.

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