Pick a crate of lager, shandy or cider and we will knock 50% off a box of crisps. Take the crate
Find the present

Four questions, and then an answer.

It is quicker than browsing, it is better at this than you are, and question four has the most useful option on the whole site in it.

Four questions

Right. Let us work out what they actually want.

No wrong answers, though the last option in question four is doing a lot of work.

Who is this for?

What are we spending?

Do you want a thing, or an occasion?

When does it have to arrive?

Right. Where shall we send the answer?

The logic, unhidden

What the quiz will actually tell you, roughly.

If theyAnd you haveIt says
Cook Under £20 Two jars and a tea towel, which is a better present than it sounds
Cook £20–£60 The Usual hamper, or a three-month box subscription
Drink £20–£60 A mixed case, age-checked at the door
Have everything £60–£200 A patch. It is the only thing here they cannot already own
Have everything More than that A cask, if they are under about seventy-five
Be a mystery Anything A gift card, and there is no shame in it
Not be the point Anything from £40 A share of an apprenticeship
The honest bit

The single most useful thing on this page is the last option in question four. If it is already late, buy the gift card. Nobody has ever been genuinely disappointed by one, and a great many people have been disappointed by a hurried guess.

Why it exists

Why the quiz beats the shop.

Browsing works when you know what you want. Gift-buying is the case where you do not, and a grid of a hundred and thirty products is actively unhelpful to somebody who cannot yet answer the first question about the person they are buying for.

Four questions narrows a hundred and thirty things to about four, which is the number a person can actually choose between. Three of the four questions are about the recipient and one is about you, which is roughly the right proportion.

The version of this the shop counter runs is the same four questions asked out loud, and it has been working there for six years.

Or look at all of it.

A hundred and thirty lines, sortable by price.

Wondering

What people actually ask.

The two questions this page gets most, answered without a support ticket.

The cast page names every person and what they are actually responsible for, which is not always what the programme implies.

No. This is an unsolicited third-party demonstration build, not affiliated with or endorsed by any of the businesses it describes.

Next along the route

Wrapping

Carry on
Basket Book the pub Plot a field Join the list Bother us

Snooping, briefly.

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