A second marketplace, inside the first.
Rent out idle equipment. List livestock. Find suppliers. Trade directly, farmer to farmer. It is not a marketing flourish — it is a separate B2B marketplace running inside the same product.
What it does.
Rent out idle equipment
The combine that runs three weeks a year, hired to somebody who needs it for two. The single biggest capital…
List livestock
Farmer to farmer, without a market and without a commission on both sides.
Find suppliers
Which is a group-buying mechanic waiting to happen.
Post a job
A jobs board for an industry that badly needs one.
Two marketplaces at once is genuinely hard.
A B2C experiences marketplace and a B2B equipment-and-livestock marketplace are different products with different liquidity dynamics, different buyers, different seasonality and different trust requirements. Running both simultaneously at a headcount of one to ten is an ambitious focus decision.
It may well be the right one — the same farmer is on both sides, and the B2B side gives them a reason to open the app in February when nobody is booking a farm walk. But it is worth naming as the risk it is rather than listing it as a feature.
Idle equipment
Hired out rather than depreciating in a shed.
Livestock
Listed directly.
Suppliers
Found without a middleman.
Jobs
Posted where farmers actually look.
The consumer side.
Sixteen categories of day out, across 1,300 farms.
What people actually ask.
The two questions this page gets most, answered without a support ticket.
It does not. All liability sits with the farm, which is why the insurance certificate is a hard gate rather than a suggestion.
No. Only Farmers Limited was founded by Lisa Hogan — Lisa Bentinck on the register — and her son Wolfe Bentinck. Clarkson is billed on it as an aspiring farmer, which is a promotional role, not a directorship.
The honest version, fortnightly
No campaign calendar, no filler. When there is nothing to say we do not send anything.
