Boxing.
Box, and a scrap. A subscription that turns up regularly with whatever is best that month, and one thing you would not have chosen — which is the entire point of letting somebody else pack it.
Four boxes.
The Larder Box
The store cupboard, monthly. Jams, chutneys, sauces and oils — whatever is best that month, plus one thing you would…
The Barbecue Box
Everything required to rescue a barbecue from the person cooking it. Sauces, relishes, crisps and something to drink. Summer only,…
The Sweet Box
Honeycomb, honey, jam and whatever the confectionery side has been doing. For people with no self-control and no intention of…
The Estate Box
The whole estate, quarterly. Something from the farm shop, something from the brewery, something from the pub, and one thing…
The four, compared.
| Box | Price | Cadence | What is in it |
|---|---|---|---|
| The Larder Box | £42.00 | Monthly | The store cupboard, monthly. Jams, chutneys, sauces and oils… |
| The Barbecue Box | £55.00 | Seasonal | Everything required to rescue a barbecue from the person coo… |
| The Sweet Box | £28.00 | Monthly | Honeycomb, honey, jam and whatever the confectionery side ha… |
| The Estate Box | £78.00 | Quarterly | The whole estate, quarterly. Something from the farm shop, s… |
Why we are not going to become a grocer.
There is an obvious next step from a box subscription, which is to broaden it into general groceries. We are not going to take it, and the reason has a name: FarmDrop.
FarmDrop was an ethical online grocer with an excellent mission and a decade of trying. It racked up losses of more than fifty million pounds and ceased trading in December 2021, owing up to four hundred and fifty suppliers. Grocery margins plus cold-chain logistics do not work at small scale, and they have killed better-funded operations than this one.
So the boxes stay curated, high-margin and brand-led. Ambient goods, drinks and one seasonal fresh element at most. That is a deliberate ceiling and we would rather explain it than hit it.
Skip or pause
Any time, without emailing anybody.
Free delivery
On every box.
One box
Not three parcels for one order.
Cancel
In two taps. No telephone number that nobody answers.
The boxes, questioned.
Three questions about a product whose whole point is not choosing.
No, and that is the product. The value of letting somebody else pack it is that they put in the thing you were never going to try.
Marginally, and not enough to be the reason. The reason is the one thing a month you would not have chosen.
Tell us once and it stops appearing. That is the only personalisation there is and it is deliberately the only one.
Manage an existing box.
Skip, swap, pause or stop. All of it self-service.
