Watching the wheat Summer at OX7
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Watching the wheat Summer at OX7
Everything on the estate.
A thousand acres of Cotswold brash that has never once made money, documented in public.
What grows
Chapter 41 is open
The farm loses money. Everything else is why
A thousand acres of Cotswold brash, documented in public since 2019. Start where the whole thing starts.
Walk the fields
An emporium of edible delights and potatoes. Everything made here, or within sixteen miles of here.
Wear and play
The single most reviewed thing we sell
Sixty reviews. For a mug
The Emma Bridgewater Cow Juice half-pint. We still do not entirely understand it, and we have stopped trying.
See what people actually buy
Hawkstone. Barley grown on this farm, brewed an hour up the road. Hard to make, easy to drink.
The range
The famous ones
How and where
World Beer Awards 2024 Gold
Barley grown here, lagered rather than hurried
England’s best lager in its category, made from the barley in the field you can see from the shop car park.
Into the brewery
The Farmer's Dog. Everything on the menu is British. No cola, no avocado, no telephone.
Eat and drink
The outbuildings
Getting in
Everything British, or it is not on
The Farmer’s Dog, Asthall
No telephone, no email bookings, and a menu where every single ingredient is from these islands. Tables release on the first.
The full booking rules
Forty chapters of doing it wrong in public. The estate continues at Chapter 41.
The famous ones
How it is made
Forty chapters, one continuous work
The numbers never reset
Peepshow’s own filenames prove it: CF4_CH26_Pubbing. Series Five ends at forty. This platform opens at forty-one.
The grammar behind the names
The family marketplace. Over 1,300 farms, and the first £300 a farm earns is entirely free.
For visitors
Who built it
1,300 farms since May 2026
Lisa and Wolfe Bentinck’s venture, not his
A marketplace for farm experiences, built by the person who actually runs the shop. Clarkson is billed on it as an aspiring farmer.
How it really works
Four tiers. The first one is free and stays free. The top one comes with a field.
The tiers
What you get
Your account
Start at Loitering — free
Four tiers, and the first one costs nothing
Chapter 54. You are here, you have paid nothing, and we are entirely fine with that.
Compare the tiers
Take a field for the season. Fixed price, paid once, and what grows on it turns up at your door.
Take some ground
Take an animal
Not an investment. Deliberately
A fixed price, paid in produce
You are buying a crop forward, delivered in kind. Never a cash profit share. There are three court cases explaining why that distinction matters.
Read the legal structure
What six years of losing money taught us, written down so you can lose less of it.
Free to read
Into the industry
Six courses, twelve lessons
Including the ones that went wrong
Every course carries a failures chapter, because the useful half of farming knowledge is what not to do again.
Where it all went wrong
Who does what, where the money goes, and every page on this site in one list.
The small print
Nine businesses, one estate
£44.9m, 146 staff, and a farm that loses money
The money, the cast, the timeline and the design system that holds it together — all in one place.
Follow the money
Twenty-five pieces written from the field rather than the desk, and argued rather than announced.
From the field
Twenty-five pieces
Written from the field, not the desk
Grocery is a graveyard, the Order of Hawkstone is good, and eleven other things worth arguing about.
Start with the best one
Delivery, returns, cookies, age assurance and the fourteen system states, written to be read rather than survived.
Buying things
The rules
When it goes wrong
Eleven legal pages, twenty questions
Written to be read, not to be survived
Delivery, returns, cookies, age assurance and the fourteen system states — in English, on purpose.
All fourteen states
Fallowing. Nothing matches that — try a shorter word.
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We have to ask before anything with alcohol in it goes into your basket. We will ask again at checkout, and the driver will ask on the doorstep. Nobody enjoys this, least of all the driver.
Please enjoy Hawkstone responsibly.
