Johnny Hornby
Advertising entrepreneur and co-owner of the drinks business. The commercial half of a partnership whose other half is on record as not understanding business.
- Role
- Co-owner, Hawkstone
- Background
- Advertising
What they actually do.
Advertising entrepreneur and co-owner of the drinks business. The commercial half of a partnership whose other half is on record as not understanding business.
- Role: Co-owner, Hawkstone
- Background: Advertising
Role
Co-owner, Hawkstone
On the estate
One of twelve.
On screen
In the chapters.
Reach
Considerable, in several cases.
The rest of them.
Jeremy Clarkson
Bought roughly a thousand acres of the former Sarsden estate in 2008 and had it contract-f…
Lisa Bentinck
Runs the Diddly Squat Farm Shop, develops its product lines, and in 2026 co-founded Only F…
Kaleb Cooper
The farm manager, and the person who actually knows what he is doing. Toured a one-man sho…
Charlie Ireland
Cheerful Charlie. The agronomist and land agent, and the person who has to explain plannin…
Gerald Cooper
Head of security, and the dry-stone waller. Diagnosed with prostate cancer during Series T…
Harriet Cowan
A Derbyshire nurse and farmer who covered for Kaleb during his tour in Series Four. Her Ti…
Alan Townsend
Alan the builder, who built most of what has been built here, always slightly over budget …
Wolfe Bentinck
Co-founder and technical lead of Only Farmers, appointed a director in May 2026. Hires for…
Read the chapters.
Forty of them, and most of these people are in a great many.
What people actually ask.
The two questions this page gets most, answered without a support ticket.
No. This is an unsolicited third-party demonstration build, not affiliated with or endorsed by any of the businesses it describes.
Public filings, published rankings and press reporting, each labelled on the page as a verified record, a founder claim or a third-party estimate.
Pestering, at your invitation
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Where a number here is estimated rather than published, the page says so. We would rather be dull than wrong.
