Roping In.
What you actually do to a friend. One link, both of you get five pounds against the next order, and neither of you has to pretend it was spontaneous.
How it works.
There is no fifth step and no tier at which it gets better.
You send one link.
No code to remember, no five-digit reference, nothing to type at a checkout.
They join, at any tier.
Including Loitering, which is free. A free join counts, because a person is a person.
They spend ten pounds.
Once, anywhere across the shop, the brewery or the pub shop. That is the trigger.
You both get five pounds.
Against the next order, each. It appears within twenty-four hours and it does not expire.
The terms, such as they are.
The offer
- You get
- £5 creditAgainst your next order, any of the three businesses.
- They get
- £5 creditIdentical. Not a worse version for the new person.
- Trigger
- Their first £10 spendNot the sign-up itself, for obvious reasons.
- Credit lands
- Within 24 hours
- Expiry
- NoneCredit sits there until it is used.
- Limit
- NoneRope in as many people as you can face.
The checks
- Same household
- Allowed onceBeyond that it stops being a referral.
- Self-referral
- BlockedDetected by payment method and address, and it is checked.
- Reversal
- If the first order is refundedThe credit goes with it.
- Fraud attempts caught
- 41 in twelve monthsAlmost all of them the same four people.
Indicative for this demonstration build. No payment is taken anywhere on this site and no credit is real.
Why referral is the only channel worth much here.
Paid acquisition on a brand with three million Instagram followers is close to pointless. The audience is already there. The problem has never been reach, it has been turning an enormous passive audience into people who have actually bought something.
Referral is the only channel that gets cheaper as it scales rather than more expensive, and it is the only one where the recommendation carries any weight. A person telling a friend about a jam is worth more than any amount of advertising the jam.
Five pounds each is deliberately modest. Make it fifty and you attract people who want fifty pounds, and they do not come back.
Make the incentive fifty pounds and you attract people who want fifty pounds.
Where members have come from.
| Route in | Share | What it cost |
|---|---|---|
| Roping In — referral | 31% | £5 each side, paid in credit |
| The programme, directly | 24% | Nothing, and not ours to influence |
| Social | 22% | Nothing, on channels the businesses already run |
| Search | 14% | Nothing, and mostly people looking for opening hours |
| Roped in at a meet | 9% | A pint, usually |
One link
No codes.
£5 each
Both sides, identically.
No expiry
The credit waits.
Checked
41 attempts caught in twelve months.
The membership tiers.
Including the free one, which counts for this exactly the same as the others.
