One bushel a pound, and twenty for walking through a door.
The earning side, in full, including the four routes that people are surprised by and the two that we deliberately do not offer.
Every way a bushel arrives.
| Doing this | Earns | Notes |
|---|---|---|
| Spending a pound in the farm shop | 1 bushel | In store or online, on everything, including the clothing |
| Spending a pound at the brewery | 1 bushel | Also earns a Rune. They are the same bushel, not two |
| Spending a pound at the pub | 1 bushel | Food, drink and the pub shop. Not the tip, obviously |
| Checking in at any of the three | 20 bushels | Once a day, all sites combined. Not once per site |
| A box that ships unskipped | 25 bushels | On top of the pound-for-pound on its value |
| Taking a patch through to delivery | 250 bushels | Paid at delivery, not at purchase |
| Filling a cask | 500 bushels | Once, at filling. Nothing further for the eight years it sits there |
| Being referred, and referring | 1,000 bushels each | Or ten pounds of credit. You choose, they choose |
How a check-in actually works.
You are on site
Within about eighty metres of the shop, the brewery or the pub, established by the phone rather than by us.
You open the wallet and press one button
There is no scanning, no beacon and no till involvement. The staff have enough to do.
It checks the clock
Once a day across all three sites. Driving between the shop and the pub does not earn forty.
Twenty bushels land
Forty if you are a paid member. Immediately, and visibly.
The location is discarded
We keep that a check-in happened and which site. We do not keep where you were.
The two things that deliberately do not earn.
Writing a review does not earn bushels. Paying people for reviews produces reviews that are worth nothing, and a five-star average built that way is a liability rather than an asset — the Competition and Markets Authority has been increasingly clear about incentivised reviews, and it is bad practice regardless of what the regulator thinks.
Following an account does not earn bushels either. Three million people follow the farm shop on Instagram and a scheme that paid them a pound each to click a button would cost three million pounds and buy nothing at all.
What earns is spending money and turning up. Both are things the business genuinely wants and both are hard to fake.
What earns, and what does not.
Earns
- Every pound spent in all three businesses
- Turning up, once a day, anywhere on the estate
- Boxes that ship, patches that deliver, casks that fill
- Referring somebody, and being referred
- Order of Hawkstone Runes, converted at parity
- Gift cards, at the point they are spent
Does not earn
- Writing a review
- Following, sharing or tagging anything
- Gift cards, at the point they are bought
- Delivery charges and service charges
- The tip at the pub
- Anything bought and then refunded
What a realistic year looks like.
| A member who | Spends | Earns | Which is |
|---|---|---|---|
| Buys a box monthly and nothing else | £420 | 720 bushels | £7.20, or £14.40 as a paid member |
| Buys a box and visits four times | £520 | 1,000 bushels | £10.00, or £20.00 paid |
| Takes a patch and drinks the beer | £640 | 1,140 bushels | £11.40, or £22.80 paid |
| Lives nearby and turns up weekly | £380 | 1,420 bushels | £14.20, or £28.40 paid |
| Fills a cask in their first year | £1,900 | 2,400 bushels | £24.00, or £48.00 paid |
Earning, questioned.
No. A £4.60 jar earns four bushels, rounded down. Rounding up would cost us about nine hundred pounds a year, which is not the reason — the reason is that a rate you can do in your head is worth more than four pence.
Yes, at the ordinary rate. The recipient earns nothing on it, because they did not pay for it.
No, and neither does the service charge. That money goes to the staff and is not ours to build a loyalty scheme on.
Nothing. There is no retrospective check-in and there is no way to claim one, because a check-in you can claim afterwards is not a check-in.
