Six cards, six real milestones, and nothing that says look at me.
A share card is generated when something has actually happened rather than when a marketing calendar would like it to have. Six of them exist, all in the house chapter grammar, and every one carries a number rather than an adjective.
The six, as they actually render.
Every card carries the chapter it belongs to, a number, and a date. None of them carries a price, a discount code or a referral link.
The copy button puts the words on your clipboard. Nothing is posted anywhere on your behalf and there is no connection to any social account.
Why a share card must never carry a discount code.
The commercially obvious move is to put a referral link on every card. It would work, briefly, and it would convert every one of these from a thing somebody wanted to say into an advertisement they were tricked into distributing.
The moment a card carries a code, the person posting it is doing marketing, and everybody who sees it knows. That is the difference between a friend telling you about a farm and a friend being paid to.
So the cards carry a number and a date and the estate’s name in eight-point type at the bottom, and the referral scheme lives on a completely different page where it is honest about what it is.
When each card is generated.
| Card | Fired by | Not by |
|---|---|---|
| My barley is now beer | A patch reference matched to a brewed batch number | Buying the patch |
| The patch came good | Delivery of the produce | The harvest, which is earlier and less certain |
| Three years in the parish | Account age passing three years | Anything you spent |
| The bad year | The substitution policy actually triggering | A poor season generally |
| Cask filled | The fill record arriving from the warehouse | The purchase |
| Somebody else’s year | An apprentice completing a funded year | The donation |
Copy the words
The button copies text. Nothing is posted for you, anywhere.
No codes
No referral link, no discount, no tracking parameter.
The chapter grammar
Each card names the chapter it belongs to, in the house system.
Preview before you share
Which is why they are all on this page rather than a surprise.
Share cards, questioned.
No. Every card is generated from an event in your record, which is the only thing that makes them worth anything.
We know a card was generated and that the copy button was pressed. We have no idea where it went and no connection to any social account.
You can write whatever you like around them. The card itself is fixed, because a card with editable text on it is a meme generator with our name at the bottom.
Because it is the truest one, and because a set of share cards containing only good news is an advertisement rather than a record.
The badges behind them.
Sixteen marks, seven earned, none of which unlocks anything.
First sight of every drop
The things that sell out do it in minutes. This is the only warning anyone gets.
