Strategy.
3 pieces on this subject.
Strategy
Grocery Is a Graveyard and We Are Not Going In
FarmDrop lost more than £50 million over a decade. The lesson is not subtle.
And So Is Vertical Farming
Jones Food, GrowUp, Vertical Future, Infarm. Four administrations, one sector, and a straightforward reason.
Why We Will Never Do Equity Crowdfunding
BrewDog raised about £75 million from around 200,000 people. In March 2026 it went into administration and they got nothing.
Other subjects.
About this category.
Everything published here on the subject of strategy. There are 3 pieces, most recent first.
Everything else.
The whole Journal, most recent first.
What people actually ask.
The two questions this page gets most, answered without a support ticket.
Ask first. We will almost always say yes and we will always want a link.
It is written for the estate, from the fields rather than from a desk, and it argues rather than announces.
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