Everything.
Every piece, most recent first.
All of it.
The Name Change That Hid a Company
How an entire venture went unnoticed for months, and the dull methodological reason why.
A Note on What This Website Actually Is
An unsolicited demonstration build, stated plainly, because the alternative would be misleading.
Two Marketplaces at Once Is Genuinely Hard
A B2C experiences marketplace and a B2B trade marketplace, running simultaneously at a headcount of one to ten.
The Price of a Steak Pie
It was £19 when the pub opened in August 2024. It is £26 now. Here is the arithmetic rather than…
Cereals Came Here
The UK’s largest arable event, hosted on this ground, and what it revealed about what this place is actually for.
The Supplier List We Do Not Have
The most requested thing on this website does not exist, and building it properly is a survey rather than an…
Grocery Is a Graveyard and We Are Not Going In
FarmDrop lost more than £50 million over a decade. The lesson is not subtle.
Nobody Expected the Hedge Camera
We put a camera on a hedge as an afterthought. It is one of the most watched things on the…
What a Camera Pointed at a Field Cannot Edit
The most honest thing on this website is also the most boring, for about eleven months of the year.
Four of the Five Beasts Are Out of Stock
No Face Sheep, Richard Ham, Goat 061 and Pepper Cow. Only the bee is available, and it is the least…
Bee Juice: The Liquid Gold of Diddly Squat
Normal farms sell honey. We sell Bee Juice. Here is what actually happens between a hive and a £12.20 jar.
Why We Will Never Do Equity Crowdfunding
BrewDog raised about £75 million from around 200,000 people. In March 2026 it went into administration and they got nothing.
What the Drought Actually Cost
A planned £37,000 profit, turned into a £5,000 loss by a dry spring. The arithmetic, in full.
What a Recall Actually Costs
Two recalls, one over-fermentation and one undeclared allergen. Neither was hidden and both are on this website.
The Sixteen-Mile Rule Made the Shop Better
We asked for thirty miles. We got sixteen. It turned out to be an improvement.
And So Is Vertical Farming
Jones Food, GrowUp, Vertical Future, Infarm. Four administrations, one sector, and a straightforward reason.
The Order of Hawkstone Is Better Than Anything We Designed
A loyalty scheme with a genuinely good name, a currency called Runes, and a mechanic that rewards turning up.
We Completely Cocked Up
A batch of cider over-fermented in 2023. The recall statement said so, in exactly those words, and sales went up.
The Argument About Drilling Dates
Later drilling costs yield potential and is still the right answer. Here is the arithmetic.
The Clarkson Effect, Measured Properly
Applications up, searches up, sales up. And a caution about attributing any of it.
The Most Reviewed Thing in the Shop Is a Mug
Sixty reviews on a £26 half-pint mug. What that actually tells us about the catalogue.
Why There Is No Telephone
The single most common complaint about The Farmer’s Dog, and the reason it is not going to change.
Why the Shop Is Card Only
The single most common source of doorstep disappointment, and the reasons for it.
The Unfarmed Parts Pay Better
Agri-environment income is now around thirty per cent of average English farm income. On this ground it is the most…
Twenty to Forty Times
The single arithmetic fact that explains the whole structure of this estate.
The same thing, denser.
How this is organised.
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The two questions this page gets most, answered without a support ticket.
Ask first. We will almost always say yes and we will always want a link.
It is written for the estate, from the fields rather than from a desk, and it argues rather than announces.
Elsewhere on the estate.
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