Two Marketplaces at Once Is Genuinely Hard
A B2C experiences marketplace and a B2B trade marketplace, running simultaneously at a headcount of one to ten.
- Subject
- Only Farmers
- Published
- 2026-08-12
Only Farmers runs two marketplaces inside one product. On the consumer side, farm days out, stays and workshops. On the farmer side, equipment hire, livestock listings, supplier discovery and a jobs board.
These are different products. Different buyers, different seasonality, different liquidity dynamics, different trust requirements. Running both at once, at a headcount of one to ten, is an ambitious focus decision and it deserves to be named as the risk it is rather than listed as a feature.
The case for it is real: the same farmer is on both sides, and the B2B side gives them a reason to open the app in February when nobody is booking a farm walk. Seasonality is the great killer of agritourism platforms and a year-round B2B layer is a genuine answer to it. But two-sided marketplaces are hard, and two of them at once is two hard problems rather than one and a half.
Subject
Only Farmers
Published
2026-08-12
Written by
Somebody who was there
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