Fallowing.
"Nothing growing here yet. On a farm that is deliberate. On a website, less so." Always with exactly one route out.
Nothing growing here yet.
On a farm that is deliberate. On a website, less so. There is always exactly one route out, and it is the button below.
How this one behaves.
Never a dead end
Every empty state has one obvious next action.
Explains why
Rather than only stating that nothing is here.
Uses the beast
A crate for an empty basket, a field for an empty list.
Never apologetic
An empty basket is not a failure.
The design note.
An empty state is a design brief, not an accident. The three things it must do are explain why it is empty, offer one route out, and not make the visitor feel they have done something wrong.
- Never a dead end — Every empty state has one obvious next action.
- Explains why — Rather than only stating that nothing is here.
- Uses the beast — A crate for an empty basket, a field for an empty list.
- Never apologetic — An empty basket is not a failure.
The other states.
Loading
Loading a trailer. It pairs safely with Germinating for the spinner, so the two puns never collide on the same…
Coughing Up
Blunt about money. Naming the pain reduces cart anxiety rather than increasing it, which is counter-intuitive and well-evidenced.
Shaking On It
A handshake deal, not a transaction receipt. The most under-used screen in e-commerce and the one people actually read.
Germinating
Progress framed as growth, never as a percentage. A percentage that stalls at 94 is worse than no percentage at…
Trespassing
"You have wandered off the footpath." With a map back to the main sections, and the badger — which is…
Cocking Up
Uses Clarkson’s own documented words after the 2023 cider recall — "we completely cocked up". Owning the failure is the…
Straying
"You have lost signal. So has most of Oxfordshire." Which is true, and is the correct tone for a rural…
Breaking Down
A tractor in a field, and an honest estimate. "Back shortly" is not an estimate and everybody knows it.
The whole set.
Fourteen states, each named, each with a rule.
What people actually ask.
The two questions this page gets most, answered without a support ticket.
Bothering Us, and we would rather hear it than not.
No. It is a plain-English account of how this build behaves, written to be read rather than survived. It has not been reviewed by a solicitor.
