The Drop.
Twenty minutes, once a month, in which the things that sell out do it live and everybody watches the counter go down. It is faintly ridiculous and extremely effective.
Next: The Drop.
A table, a camera, and whatever is being released.
What actually happens.
A real counter
Stock remaining, on screen, updating. Not a fake urgency widget.
Twenty minutes
It has never overrun. There is nothing to say once the stock has gone.
One to four lines
Usually one. A drop with eleven products in it is a catalogue.
Nagging, once
One notification an hour before. Not three, and not one at the moment it starts.
The details.
The Drop
- Length
- 20 minutesFixed.
- Cadence
- Monthly, second SaturdayEleven in the morning.
- Fastest sell-out
- 4 minutes 10 secondsThe Christmas hamper, 2025.
- Slowest
- Never sold outTwo drops have simply stayed available, which is fine.
- Notification
- One, an hour beforeFrequency-capped like everything else.
Access
- Live captions
- YesMachine-generated live, human-corrected within 24 hours.
- Audio description
- On the archive copyAdded before publication, every time.
- Audio-only stream
- 64 kbpsFor a tractor cab or a bad line.
- Transcript
- Published with the archiveSearchable.
Every broadcast and every episode described here is illustrative. This is an unofficial demonstration build: no recording exists, nothing streams, and no guest named on this site has agreed to anything.
How the day runs.
One notification
An hour before. That is the entire marketing.
Live, twenty minutes
Counter on screen, no music.
Over
Whether or not anything is left.
The questions this one gets.
Yes. It reads the same stock figure the shop reads, and when a line goes it says Cleaned Out rather than quietly disappearing.
Mucking In gets twenty-four hours, Ploughing On forty-eight, and Landlording first refusal. The live drop is what is left, which is usually most of it.
Because nothing happens after the stock has gone, and twenty empty minutes on a live camera is worse than no broadcast at all.
Also on.
Harvest Live
Ninety minutes from the grain store in the middle of harvest, which means it starts late roughly…
Lambing Live
A fortnight of nights in the lambing shed. One camera, very little talking, and a chat window th…
Ask Kaleb Live
An hour of questions, answered in the order they arrived rather than the order that makes anybod…
The Tasting
A guided tasting you drink along with. You need the pack in front of you, which is the only sess…
Cereals
Two days broadcasting from somebody else’s field, at the arable event that most of the industry …
The Quiz
Forty-five minutes of agricultural questions, played parish against parish, in twelve village ha…
Told an hour before.
One notification, capped, and nothing in the weeks when nothing is on.
