Slashing.
Blunt. And governed by one rule: the "was" price must be a price the thing was genuinely sold at, for a meaningful period, recently.
Nothing reduced at the moment.
When something is reduced, the "was" price will be a price it was genuinely sold at, recently, for a meaningful period. That is the whole rule.
How this one behaves.
Real reference prices
Not an inflated figure nobody paid.
The saving shown
As both a percentage and an amount.
No fake urgency
No countdown on something that runs all year.
Bundles are the real discount
Ten to fifteen per cent, permanently, no code.
The design note.
The Digital Markets, Competition and Consumers Act 2024 gives the CMA direct fining powers over misleading reference pricing. Beyond the law, an invented "was" price is simply a lie with a strikethrough on it.
- Real reference prices — Not an inflated figure nobody paid.
- The saving shown — As both a percentage and an amount.
- No fake urgency — No countdown on something that runs all year.
- Bundles are the real discount — Ten to fifteen per cent, permanently, no code.
The other states.
Loading
Loading a trailer. It pairs safely with Germinating for the spinner, so the two puns never collide on the same…
Coughing Up
Blunt about money. Naming the pain reduces cart anxiety rather than increasing it, which is counter-intuitive and well-evidenced.
Shaking On It
A handshake deal, not a transaction receipt. The most under-used screen in e-commerce and the one people actually read.
Germinating
Progress framed as growth, never as a percentage. A percentage that stalls at 94 is worse than no percentage at…
Fallowing
"Nothing growing here yet. On a farm that is deliberate. On a website, less so." Always with exactly one route…
Trespassing
"You have wandered off the footpath." With a map back to the main sections, and the badger — which is…
Cocking Up
Uses Clarkson’s own documented words after the 2023 cider recall — "we completely cocked up". Owning the failure is the…
Straying
"You have lost signal. So has most of Oxfordshire." Which is true, and is the correct tone for a rural…
The whole set.
Fourteen states, each named, each with a rule.
What people actually ask.
The two questions this page gets most, answered without a support ticket.
It does not. Every commerce control here is a placeholder and no card details are collected anywhere.
In this build, none that leaves your browser. The basket is held in memory and forgotten when the tab closes.
Pestering, at your invitation
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