Windrush Smokery.
Cold-smoked trout, dry-cured back bacon and smoked butter. Burford, 9 miles from the farm gate, supplying this shop since June 2021.
What they make.
Cold-smoked trout, dry-cured back bacon and smoked butter. It is a smokery first and a supplier to this shop second, which is the correct order and worth stating: nothing here depends on us, and none of these businesses would close if we stopped ordering.
They have been supplying the farm shop since June 2021, which makes them one of the longer-standing relationships in a chapter where the average is about four years.
What we sell of theirs.
On the shelf
- Cold-smoked trout, 100g
- Sliced, vacuum packed
- Dry-cured back bacon, 200g
- Oak smoked
- Smoked butter, 125g
- The single strangest thing in the chiller
- Smoked salt, 90g
- Made from the same kiln run
The relationship
- Supplying since
- June 2021
- Distance
- 9 miles from the shop, straight line
- Payment terms
- 14 days from invoice
- Listing fee
- None, and there never has been
- Exclusivity
- None either wayThey sell to whoever they like, and so do we
- Mark held
- Smoked fish and bacon · currentBacked by Diddly Squat
Prices are set by the producer, not by us. Where a line has a fixed retail price it is because they asked for one, which two of the nine do.
What went wrong. We listed the trout as "from the Windrush" on a shelf card for five weeks. It is not. The trout is farmed in Hampshire and smoked in Burford, which the smokery had told us plainly in writing. A customer with a copy of the Trade Descriptions habit read the card, asked the right question, and was right. We reprinted the cards, wrote about it in the Journal, and now every shelf card carries where a thing was grown as well as where it was made.
Sixteen miles, and what that actually means here.
This producer is 9 miles from the shop door. Under the planning condition that governs what the farm shop may sell, that is what makes them stockable at all — not the quality, not the story, and not whether they photograph well.
It is worth being blunt about the consequence: if they moved twenty miles away we could not sell their food, however good it was. The rule takes no view on merit.
- Distance
- 9 miles
- Since
- June 2021
- Lines stocked
- 4
At a glance.
On the public register
With the audit date and the next one due.
Paid in fourteen days
From invoice, not from delivery.
9 miles away
Inside the planning radius, comfortably.
One failure published
Above, with the party at fault named.
The other producers.
Chadlington Bakehouse
Sourdough, cottage loaves and a morning bun that sells out by ten.
Cotswold Curd
Raw-milk hard cheese in 12kg truckles, matured on board.
Sarsden Apiary
Cotswold honey, hive by hive, unblended.
Dean Market Garden
Salad, roots and brassicas on two and a half acres.
Enstone Meat Co
Dry-aged beef, sausage and bacon, cutting for the shop and the pub.
Bruern Mill
Stoneground flour, milled slow enough not to cook the grain.
Supply the shop yourself.
If you are inside the radius and make something we do not already have, the route in is short.
