The Sixteen-Mile Radius.
The planning condition that decides what the farm shop is allowed to sell, read out loud and then argued with for an hour.
What it is about.
A West Oxfordshire District Council condition limits the goods sold in the shop to those produced, grown or reared on Diddly Squat, or within sixteen miles of it. It is not a marketing line and it was not a choice.
The episode reads the condition out, establishes what it does and does not cover, and then spends forty minutes on the interesting part: what a sixteen-mile radius does to a range, a margin and a supplier list, and why it is simultaneously the most restrictive thing about the business and the most valuable.
The consultant is unusually blunt about the temporary car park consent and the refused restaurant, both of which shape everything the estate has built online since.
Where things are in it.
Timestamps are in the feed as chapter marks, so an app that supports them will let you skip straight to the bit you came for.
The condition, read out
It is two sentences long.
What sixteen miles contains
And what it very obviously does not.
The car park
Temporary consent, and what temporary means.
Why a constraint is worth more than it costs
The provenance argument, done properly.
The details.
Episode 02
- Title
- The Sixteen-Mile Radius
- Published
- 26 May 2026Fortnightly, on a Tuesday.
- Length
- 63 min
- Guest
- A planning consultantRural planning, West Oxfordshire
- Listens
- 33,902To 30 August 2026.
Access
- Transcript
- Published with the episodeSearchable.
- Download
- YesIt is an audio file.
- Cost
- NothingNo tier, no early access.
- Chapter marks
- YesThe four above, in the feed.
Every broadcast and every episode described here is illustrative. This is an unofficial demonstration build: no recording exists, nothing streams, and no guest named on this site has agreed to anything.
Who is on it.
A planning consultant
Rural planning, West Oxfordshire
Wittering
Fortnightly, Tuesdays, no sponsors, and the transcript published with every episode.
Where this goes next.
Almost every episode has a written counterpart, because an argument that only exists in audio is an argument nobody can quote.
The rest of the series.
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Why the beer costs what it costs, told by somebody who has thrown a batch away and would like to…
We Completely Cocked Up
The cider recall, the statement that said exactly that, and why the shortest crisis statement in the file was also…
There Is No Telephone
Why a business with three million followers has no telephone number, and what happens to the people who wanted one.
The Lemon Problem
A pub where every ingredient is British, and the hour-long argument about a gin and tonic that has no lemon…
What the Drought Cost
A dry year, priced. What it took off the yield, what it added to the input bill, and what it…
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