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Chapter 61 · Trading

Every enterprise on one board, including the one that loses money.

The farming made a hundred and forty-four pounds in its first year and has lost money since. The beer brewed from its barley turned over forty-four point nine million in the year to March 2026. Put those two lines next to each other and you have the entire argument of this estate.

£44.9m Hawkstone, to March 2026
£144 the farming, year one
146 employed at the pub
−£5,000 the farming, 2024–25
The board

The estate, as at the last published figures.

Six enterprises, one family, and one row in red. Turnover is shown where a figure has been published or reported; "not published" is the honest answer for a private company that is not required to file one.

Sources: the Sunday Times 100 and regional growth rankings for Hawkstone; press reporting and company statements for the pub and the marketplace; Clarkson’s own columns for the farming result. Where a number is reported rather than filed, this site says reported.

The two lines that explain everything else.
The whole argument

The two lines that explain everything else.

In the year to March 2024, Hawkstone turned over £7.8 million. In the year to March 2025 it almost tripled that, to £21.3 million, and took twenty-third place on the Sunday Times 100. In the year to March 2026 it reached £44.9 million, with a three-year average annual growth rate of 128.19 per cent, and topped its regional list for the third consecutive year.

In the same period, the thousand acres that grow the barley made £144 in year one, under fifteen thousand pounds in 2023–24, and a loss of about five thousand pounds in 2024–25.

That is not a story about one clever business and one bad one. It is the ordinary structure of British agriculture, in which the growing is the least valuable part of the chain and everybody who grows things knows it. What is unusual here is only that both numbers are in public.

£7.8m
to March 2024
£21.3m
to March 2025
£44.9m
to March 2026
The figures

The board, in numbers.

Every one of these is labelled with where it came from, because a number without a source is a claim.

£44.9m Hawkstone turnover, year to March 2026 Regional growth ranking, 2026
128.19% average annual growth over three years Regional growth ranking, 2026
3rd consecutive year topping the south-west list Regional growth ranking, 2026
146 employed at The Farmer’s Dog Company statements and press reporting
£144 profit from farming, year one Clarkson’s Sunday Times column
20–40× the multiple from barley to beer Estate estimate
The reasoning

Why put a loss on the front page.

Because every other farm website in Britain leads with a photograph of a sunset over a field, and nobody believes any of it.

A red line on a board is the single most credible thing this estate can publish. It is checkable, it is unflattering, and it is the reason the other five rows exist at all. Anybody can claim provenance. Publishing the number that provenance did not save you is considerably harder to fake.

It is also, tediously, the truth. The farming does not pay. The brewing, the pub, the shop, the marketplace and the television pay, and they pay because the farming happened first and in public.

The red line, in full.

What a thousand acres of Cotswold brash actually earns, and why.

Next along the route

Where the numbers came from

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