The Journal.
What is actually happening, what the numbers actually were, and what went wrong. Written by people who were standing in the field at the time.
The most recent.
The Name Change That Hid a Company
How an entire venture went unnoticed for months, and the dull methodological reason why.
A Note on What This Website Actually Is
An unsolicited demonstration build, stated plainly, because the alternative would be misleading.
Two Marketplaces at Once Is Genuinely Hard
A B2C experiences marketplace and a B2B trade marketplace, running simultaneously at a headcount of one to ten.
The Price of a Steak Pie
It was £19 when the pub opened in August 2024. It is £26 now. Here is the arithmetic rather than…
Cereals Came Here
The UK’s largest arable event, hosted on this ground, and what it revealed about what this place is actually for.
The Supplier List We Do Not Have
The most requested thing on this website does not exist, and building it properly is a survey rather than an…
What this is for.
Most brand journals are a content-marketing exercise: search-optimised pieces about topics adjacent to the product, written by somebody who has never been to the place.
This one publishes the numbers. What the drought cost. Why four of the five soft toys are out of stock. Why we threw away the first batch of lager and why the cider recall statement said "we completely cocked up". Which strategies we have looked at and rejected, and what it would have cost to be wrong.
That is more useful and considerably more interesting, and it has the additional advantage of being true.
One email a fortnight.
Everything published here, plus what is happening in the fields, the brewery and the pub. Including the parts that went wrong, which are usually the most interesting parts.
- Roughly fortnightly
- The numbers, published
- One-click out
What people actually ask.
The two questions this page gets most, answered without a support ticket.
When there is something worth saying. A publishing calendar produces filler, and filler is how a journal dies.
Ask first. We will almost always say yes and we will always want a link.
Elsewhere on the estate.
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